A Monster Success, A Delighted Client

Tease with a little history. The teaser postcard and pre-launch ad show a mysterious, out-of-focus background with the line, It's about to happen again. What's about to happen is a product that resets expectations. Nearly every major advance in the history of critical care beds originated with Stryker®. Here comes the next leap.

This simple banner ad has an important function. InTouch® is the only critical care bed with a touch screen interface. The product name, InTouch, highlights that product distinction. To help enhance name retention, the line Intuitive, Informed, InTouch was created.