Tease First. Then Make It Talk.

The bed translates nursing questions into various languages for non-English-speaking patients. It has multiple axes of motorized movements. It electronically times and records treatments and instantly uploads data to the hospital network, which automates record keeping.

So the bed talks. And it moves. And it computes.

The program began with a tease using postcards and trade print ads that would build curiosity and would increase attendance at a major tradeshow introduction event. The full color brochure and interactive web site would complete the customer experience. Webinars for the sales force would get everyone up to speed on a bed unlike any other.