Clean Design
Clear Communication

A new website design, careful attention to branding, key-word optimization and clearer navigation immediately caused a large increase in visits and on-line ordering. The increase has not diminished, indicating a high user preference.

Bold new photography, a clean design and customer-focused headlines give the new print pieces power and sophistication. These sales tools work.

Show a custom spring as a work of art. Make a headline that builds customer confidence. This strong HyTech branding approach was immediately embraced by prospects, expanding HyTech's market.

The gray, three-lozenge shape is the standard drafting symbol for a spring and also the "e" in HyTech. The dark blue italic letterforms show a dynamic forward motion. Keeping the tail of the "y" within the overall X height provides a sense of precision, staying within boundaries, resolving to a strong, compressed form that reads at every magnification.

Banded with gray on top and dark blue on the bottom, the business card makes the most of the two colors that are a key part of the HyTech brand. Centered type creates a feeling of dignity. The sans serif font has long ascenders and descenders, providing a handsome counterpoint to the compressed, bold HyTech logo.