Upgrade the Design
and Lean On the Web

This was a case of aligning the media and the messages to make the company look as good as it actually is ... and make it easier for customers to buy using the internet. The project started with an analysis call SWOT — Strengths, Weaknesses, Opportunities and Threats. The SWOT process helped define the expectations of existing and potential customers as well as effective ways to combat the competition. With a clear path in mind, it was time for a makeover: new logo, new graphics, new print and stationery, but most importantly, new web capability.

All companies on the web are the same size.

Sales in the custom spring and machine part industry are shifting toward web-based RFQs. All companies on the web are the same size — the size of a monitor. HyTech could look as big as any company. Beyond the look, making navigation and ordering easy was critical. For HyTech, it was a higher profile, a handsomer profile, and an open door to a global network.