Prove Reduced Employee Injury Costs
The Power to SaveTM

Two national trends make this campaign work. Patients have been getting heavier and EMS worker demographics show a shift toward smaller employees. These two trends have increased back injuries as EMS workers lift and lower the heavier patients into and out of ambulances. A few injuries cost far more than powered cots.

Academic studies and injury trends reinterpreted as catchy animations.

Because cost is the objection, savings is the answer. The campaign would use "Power to SAVE" as its mantra. The EMS worker sees Power to SAVE and feels empowered and appreciated for life-saving work, and the service owner sees Academic studies of injury trends were reinterpreted in catchy web animations and simple charts, proving that the savings were real.