Find Out What They Don't Know
Then Make Them Experts

Selling cots and evacuation chairs to rough-and-tumble fire departments and ambulance services is one thing. Selling concepts about capital lease and risk abatement is another.

The tools had to define every term, product and concept.

The program started with a survey of the sales force. The survey proved the sales force, with the exception of a few stars, was nearly a blank slate in its knowledge of financial products and how to use them to increase sales. The training tools had to define every financial term, product and concept. The package included an internal promotion to build awareness of the potential effectiveness of this new sales approach, an elaborate workbook, webinars for interactive, real-time learning and networking sales success stories to build enthusiasm.